Task
Develop and promote a facial skin care app with AR technology
Solution
Development
- An algorithm was created to be able to recognize dermatological problems using AI;
- A massage module consisting of a set of techniques presented using AR technology has been developed;
- A consultative module has been added, allowing the users to select the correct care and massage techniques based on their wishes and problems. Diagnostics is performed by a chat-bot and AI functionality to recognize skin diseases.
Preparing for release
- Collection of the semantic core (Russian and all English locales);
- Preparation of metadata (title, short description);
- Technical specifications for writing a full description (including keywords).
Two months after the release, the client came back for a strategy adjustment.
Text optimization
- Collection of the semantic core for 10 locales according to the client's priorities;
- Running and validating A/B tests of short description;
- Technical specifications for writing full descriptions (with the collection of keywords);
- Checking and making corrections to full descriptions (Google Natural Languages, native speakers).
Graphics optimization
- Analysis of competitors in the target and related niches;
- Development of technical specifications for 2 concepts;
- Conducting A/B tests of graphic objects;
- Localization and application of the winning concept.
Result
- At the beginning of May 2021, there were 20,000 active users of the app.
- 5th place in the Google Play ranking in the "Beauty" section.